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Real Estate Magnets

October 26th, 2011 9:32 am

A well-run promotional campaign is key to the success of any real estate agent and there is no more cost-effective way to promote yourself and the properties and customers you represent than refrigerator magnets. Custom refrigerator magnets give the realtor the advantage over traditional business cards and brochures because it gives you a level of personalization as well as the ability for customers and prospects to continually refer to the magnet for your important contact information. Quite frankly, paper business cards, glossy brochures and flyers are too easily thrown away – you might have even had to pick them up on the lawn after a long day of showing your properties.

Refrigerator magnetscome in many different shapes, sizes and design which can be easily customized for maximum effectiveness. It could be as simple as a photo and contact information on a business card magnet (traditionally 2×3.5) or you can have a fancier design made on a magnet in the shape of a house or a “For Sales” sign. Best yet, an imaginative realtor can even customize refrigerator magnets into any shape or image they choose – a refrigerator magnet doesn’t have to have four square corners. But why stop there? Larger magnets can be used as well, especially magnets with calendars or schedules of your favorite sports teams. Another option, especially for real estate agents for time shares, apartment complexes, or new housing developments, is a magnet that shows building plan, layouts, or even emergency information of all the properties in that location – the choice is endless.

Referrals are an important aspect of the real estate industry so keep in front of former, current and future customers with custom-made real estate magnets personalized by you the realtor. This inexpensive yet effective promotional and advertising method will ensure that everyone will have your information handy and ready to use once needed. There is no limitation to what magnets can be used for, whether it’s an alternative to paper business cards, a handy calendar item, or even a large outdoor magnet that you can use on the side of your car door. All of the magnets are made in the USA, sturdy and durable – a lasting marketing tool that will ensure long client access and relationships.

What’s the advertising business like?

August 2nd, 2011 4:36 am

Advertising attracts many talented people, and competition for the most visible jobs can be pretty stiff. Fortunately, there is more than one “advertising business.” For every “big” glamorous agency or boutique there are hundreds of smaller outfits that simply get the job done for their clients. Many of these shops are no less challenging than the big ones, and their standards can be just as high. There are also advertising jobs in the media and in corporate ad departments. In addition, there are many related industries (which you might even like better), such as broadcast production, photography, printing, graphic design, Web development, etc.