The internet is exploding in terms of growth all over the world yet most businesses are slow to catch on. Since the inception of the Internet, most small to medium sized companies have ignored the enormous impact a well designed internet marketing strategy can have on its ultimate growth.

The sad fact is that nine out of every ten businesses are not proficient in internet marketing. What these 9 out of 10 businesses do not realize is that 50% of everything that is purchased in today’s marketplace, online and offline, is preceded by internet searches by consumers looking for products, services and ways to save money. This leaves 9 out of 10 businesses completely invisible to today’s savvy consumer.

Promo Black Box Distributor Steve Roth at PromoBlackBoxVideo.com states… “”Most businesses that do have a website are really only online business cards, with little to no internet traffic or sales results. These companies desperately need help with their internet marketing techniques to maintain and increase their bottom line profits!”" With Promo Black Box, businesses can now take advantage of training and technology that could turn their website into a 24-7 money making machine.”"

PBB offers a suite of breakthrough corporate internet marketing tools and weekly high-end webinar training that will dramatically boost business profits. The technology contained within PBB has never before been assembled in a single comprehensive package.

The technology training offered with a Promo Black Box subscription is delivered by Internet experts and executives with over one hundred combined years of experience and success. Executive sales, marketing and advertising training is delivered two times per week. The rave reviews about the training webinars have been enormous and many people are saying they have made or saved thousands of dollars from each and every training session.

All the training and service modules included in the initial package revolve around four specific internet marketing functions:

1) web site traffic generation; 2) web site conversion; 3) constant automated contact with leads and clients; 4) Free online publicity.

Any company, no matter the size, can begin to apply the same techniques that major corporations use (and spend millions of dollars for), to position themselves at the top of their industry. PBB gives even the little guy a fighting chance to compete with large corporate sites!

ALL Businesses are encouraged to attend this FREE Online Class:

A FREE online introductory training class of Promo Black Box is available for Business Owners and Internet Marketers. Times and Dates can be obtained by going to promoblackboxfreeclass.com or calling Steve Roth at E-Results 4 All Marketing at 800-507-6496 ext 4. Also times and access codes for the call can be received by sending a blank email to: stevepromoblackbox@getresponse.com.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.
Advertising Costs Getting Too High?   by Diane Hughes

0
plugs
plug it
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach.

Advertising co-ops are nothing new. Usually they are a “”perk”" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You’ve seen it – McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn’t make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn’t do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.

— How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

— Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you’ve outlined.

— Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

— Finalizing the Deal

You’ll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that – should you default on your end of the deal – they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That’s the best advertising bargain around today!

About the Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane