The technologies now considered “advanced” for many meetings, such as high-speed networking, videoconferencing, and distance learning, are as commonplace to today’s kids as dodge ball was to my generation. Oklahoma school districts use Microsoft’s Encarta Class server to deliver a Web-based math curriculum to all students. And on a personal level, my 17-year-old son is adept at using Excel to plot the results of his science project on magnetism.

Why should you care? Because if you think you don’t have to learn much about technology to keep your career afloat, consider this: My son’s older buddies will be sitting in your meeting rooms in less than five years, expecting you to know more than they do.

Instant messaging (IM) is a stark example of technology that’s moved from the adolescent world to the meetings world. Enabling users to exchange real-time messages, IM helps teens “chat” on the Internet.

A personal or corporate IM system lets you set up groups of contacts, and see whenever somebody on your list is online. You can then initiate an IM session with that person, or chat with the whole group. So the same technology that lets kids chat about American Idol lets business people and their internal and external contacts instantly communicate. Likely fueled by an influx of 20-somethings comfortable with IM technology, the corporate IM market will grow from 5.5 million users worldwide in 2000 to 280 million in 2009, according to International Data Corp.

The National Center for Education Statistics finds that 98 percent of public schools are Internet-connected, with one computer for every five students. With young people using the Net not just for information buy for interaction, that habit will surely come with them when they enter the workforce.

New survey findings from Xerox Connect show that knowledge sharing has become standard practice at work. More than half of U.S. workers rank e-mail, Intranets, and Extranets as the most effective ways for communicating, outstripping the 18 percent who say face-to-face meetings work best.

Good Advertising slogans are one of the essential advertising tools in the marketplace to make your business stand out and get noticed.

Firstly, let us study a little closer to this question as above before we dive into the details. The answer to the above is simply to be able to grab the readers or prospects attention in 3 seconds to read on.

Notice that the whole purpose is to help the prospect to be intrigued enough to read on the rest of the sales letter. If you can grasp this then we are already 50% there.

Step 1: Appeal To Only One

The most common mistake for most businesses in their attempts to write advertising headlines is to write about themselves or to many. You must remember that each prospect reads a sentence to themselves.

So, you could do better by thinking that you are communicating only to one person in your mind. Keep this steadfast in your thoughts as you begin to craft your headline. It will give a more appealing feel to it in terms of a ‘personal touch’.

Step 2: Triggering Pain Or Pleasure

There are two extreme ways to draw attention in your headline and that is by either emphasizing towards your prospects pain or pleasure. Simple copy writing will do you much good so remember this is a powerful tool.

You’re not going to manipulate them psychologically, just enough to stop them dead in their tracks. A strike to the heart or feeling will more than conquer their minds in the next choice they make.

Step 3: Copy The Masters

Not literally that but what I mean is you can observe some other popular advertising slogans that has been used over and over again. You can learn this all over the place for no cost.

Watch the headlines in your local classified ads in your newspaper of magazine center pullouts. You will be sure to find some common patterns in the words for advertising.

Getting It All Down

Once you have determined more than a few popular advertising slogans of choice then its time to test them. Now, don’t get me wrong although you can certainly depend on some master headlines sometimes its best to keep testing till you reach your sales target with just your advertising slogans.